New Delhi, June 4, 2019: In an attempt to modify customers to own the simplest smartphone expertise, HONOR, a worldwide leading smartphone e-brand has these days launched a 360-degree campaign “You merit Better”. The campaign is geared toward reiterating HONOR’s commitment to deliver higher when and with the future HONOR twenty series, HONOR can deliver unmatched photography capabilities, superior style and supreme user expertise that resonates with international youth.
The campaign addresses Associate in Nursing aspiration that’s innate to each individual that’s to ‘expect a lot of, be more’. Setting new standards for quality manner product with last style, the campaign highlights the role of HONOR in rising the life’s of its customers by sanctioning them to create the fore most of each day through smartphones that offer breakthrough technologies, serving to customers keep ahead. Given the role phones play in consumer’s lives, folks don’t have any different choice however to create these sub optimal relationships work; carry battery banks, keep deleting photos, re-booting phones, etc. the honor twenty series with its innovative style, user expertise, Associate in Nursing nice performance can modification the manner customers move with their smartphones and convey forth an intuitive new expertise.
Talking concerning the new campaign, Suhail Tariq, CMO, HONOR Asian country a fore mentioned, “With the smartphone trade adopting technology at such a speedy pace, customers these days area unit a lot of sceptered and higher knowledgeable than ever before. customers these days expect quality style, best-in-class cameras, and high performance. With our new campaign “You merit Better”, we have a tendency to not solely need to fulfill these aspirations however additionally keep pushing boundaries to still stay the fore most popular alternative for customers.”
The campaign is ideated and dead by Mullen Lintas. Commenting on the launch of the campaign, Mr. Vikas Mehta, CEO, Mullen Lintas aforementioned, “HONOR, is one in every of the quickest growing telephone brands within the world, and is understood globally for its innovation and connect with the youth. The whole aims to bring prime finish innovation at an excellent worth to users and caters to a phase we have a tendency to decision, upgraders. HONOR twenty series may be a nice example of devices with specs that meet or beat most flagships. As a real competition whole, we have a tendency to selected to focus on those who area unit curst the expensive flagship phone that always lets them down. This series of content-pieces aims at stirring that dissonance amongst folks through a powerful purpose of read from HONOR, that #YouDeserveBetter.” “YouDeserveBetter” is Associate in Nursing integrated campaign that captures the merchandise proposition from HONOR however additionally addresses the aspirations that the young thrive on. The new films showcase completely different challenges customers face with their smartphones, be it battery, restricted camera capabilities, and highlights however HONOR twenty series can set new standards in these experiences. the honor twenty series with its camera lens, low lightweight photography capabilities, and ultra-clear zoom can redefine smartphone photography and therefore the films showcase these capabilities and a lot of.
AZAZUL HAFIQUE & GARIMA KHANDELWAL, CCO, Mullen Lintas
“The transient was to ascertain HONOR because the mobile with the simplest camera within the trade. the complete plan came from an easy client insight that almost all folks area unit very disgruntled and defeated with our current phones. The phones we have a tendency to once idolised have betrayed U.S.and that we area unit stuck in an exceedingly unhealthy relationship. HONOR are going to be the new found love for those that area unit repenting their unhealthy selections. we have a tendency to picked straightforward stories of individuals World Health Organization area unit loving however can’t get pleasure from one moment along owing to their partner, their existing mobile doesn’t respond. Thereby telling the customers that they merit higher.”
Also, closed in area unit the credit details of the team from Mullen Lintas concerned within the campaign.
|Saurabh Sabikhi (CD)||Sanya Malik (Sr. BSM)||Someshwar (AVP)||BLOOM PRODUCTION HOUSE (Director – Harshavardhan Kulkarni)|
|Sindhu S Panicker (GCD)||KR Ganesh (Sr. VP)||Ekta Relan (National Planning Director)||BLOOM PRODUCTION HOUSE (Executive Producer- Raja)|
|Sarab Jit Singh (UCD)||Syed Amjad Ali (President)||Subhajit Mukherjee (Music Director)|
|Garima Khandelwal (CCO)||Vikas Mehta (CEO)|
|Azazul Haque (CCO)|